Canadian Blood Services
Bus Ad Campaign
The ask of this campaign was to raise awareness of the need for new donors, specifically in Vancouver, British Columbia as numbers were decreasing in the early COVID-19 months. An advertising campaign was briefed in, and our internal creative team conceptualized the messaging and look-and-feel. The campaign was produced and launched within a couple of weeks. Legibility, all while following the specs of each placement, as well as following brand guidelines was of the utmost importance. We saw an increase in new account creations and appointments booked, thus meeting the client objectives.