I’m Sara.

Under the umbrella of graphic design and design specialist, my skillset revolves around many aspects, such as:

• Designing, developing, and creating a variety of media products using relevant, current, and emerging technologies.

• Coordinating with stakeholders, project managers, teammates, and vendors to produce dynamic creative from conception to publication in a timely manner.

• Evaluating and discussing timelines and milestones with stakeholders to develop creative briefs and project scopes.

• Planning initiatives and understanding marketing and communication strategies, user data, and guidelines to meet client objectives.

• Designing strong campaign assets to support target conversion goals via various channels: seasonal push, brand awareness, social media, national and regional campaigns, feature updates, announcements, etc.

• Identifying and troubleshooting UX problems across various digital platforms (check-in screens, apps, the web, and more).

• Applying and advocating for brand standards consistently across all platforms (digital and print).

• Editing videos and writing transcripts (closed captions).

• Generating and editing audio for a variety of platforms (podcasts, YouTube, social media, etc.)

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As for my skillset in email development and CRM practices, I’m proficient in:

The development, testing, troubleshooting, implementation, and deployment of all CRM email communications for donors, prospects, and partner communications, including:

• Developing and executing ad hoc and lifecycle campaigns for various product lines.

• Testing and troubleshooting campaigns.

• Collaborating closely with portfolio managers and CRM team to ensure proper timing and execution is in parallel and in alignment with their needs and requirements.

• Training of internal processes to the new recruit for a smooth handoff of responsibilities.